Sports nutrition company Gaspari welcomed Alex to its team of UK advocates in April 2011, and also picked her as their ‘calendar girl’ for April 2012.

Membership of Team Gaspari is highly sought-after by professional athletes and those on the competitive sports circuit. The brand has plucked athletes such as Flex Lewis, Mark Alvisi and Ava Cowan from semi-obscurity and sky-rocketed them to stardom in the fitness industry.

Swimwear advisors to the stars, Biondi Couture, invited Alex to be the face of their bespoke fitness competition swimwear service, which officially launched for the summer competition season 2011.

The designer swimwear shop and bespoke fitting and design service based off London’s King’s Road, designed specialist bikinis for Alex’s appearance at the Fitness America competition in Miami in 2009 – which was her first competition.

Since launching Biondi in July 2005, owner Claudine Davies has successfully established the shop as a luxury niche boutique offering exclusive designer swimwear brands and expert advice from specialist swimwear stylists.

Biondi has advised and designed for such famous names as Kelly Brook, Geri Halliwell and a number of royals, as well as providing swimwear for photoshoots for Cheryl Cole and other personalities.

This year JNL choose Alex to be part of her ‘Team JNL for Rogiani’ which she was thrilled about. Alex has been a huge fan of Elisabetta Rogiani sportswear for many years, and in particular the iconic range both her and JNL designed.