Why Alex

For fitness coaching…

Qualified personal trainer with over 10 years experience

I know that you want a focused, effective and achievable programme that will ensure you look, feel and be your best. I have a wealth of experience developing bespoke programmes to suit each person, their goals and their lifestyle.

Extensive expertise in fitness, nutrition and wellbeing

I’m regularly commissioned to write articles about health and fitness by magazines in the UK and abroad (see media section). I’ve also acted as a consultant, advising businesses on their employee wellbeing programmes.

Experienced in working with people who expect results

The clients I work with tend to be business people: entrepreneurs, stockbrokers, company directors and others who are highly driven, expect results, but also have a passion for making the most out of life. They trust me because they know I deliver – and so can you.

For fitness businesses…

Ten years’ experience of marketing my own fitness businesses

I’ve run three successful businesses: BodyCheck, a workplace health consultancy, Elan Vitality, my personal training business, and now Alexandra Wilson, my own brand. Whether you’re a personal trainer or a fitness competitor launching into that world, I can help you to raise your profile and reach a wider audience.

Skilled at marketing, securing sponsorship, editorial coverage and collaborations

Since launching my brand, Alexandra Wilson, I’ve secured magazine coverage and regular editorial features; sponsorship from a major sports nutrition brand; a partnership with Biondi Couture; and collaborations with Jennifer Nicole-Lee. I can help you to do the same.

Knowledgeable about the fitness industry

I’ve learned a great deal in the past few years about the fitness industry, how it works, and who are the movers and shakers. I can help you by sharing my insider secrets and coaching you to reach your fitness business goals.

For potential sponsors/partners…

A growing fanbase and expanding networks

I’m actively developing my fanbase via Facebook, Twitter, YouTube, MySpace, and blog as well as my website. I’m also expanding my networks with industry leaders such as Jennifer Nicole Lee, Rob Riches, Gaspari, Cathy Savage, Rachel Cosgrove as well as editors, journalists and photographers both in the UK and abroad.

Profile raising campaign

I have an ongoing profile raising campaign assisted by fitness, marketing and design professionals. I am continuously investing time and money into building my brand.

Media interest

I’m attracting ongoing interest from the media with regular published articles, photographs and training layouts in UK and international magazines (see media section).

Modelling and presenting experience

I’ve taken part in photography shoots with celebrity photographers such as Andreas Sauvage, Liana Saadi, Mike Brochu, Sarah Lyons of PictureGroove, Eva Simon, and Paul Buceta. My images have appeared in magazines in the UK and abroad (see media section). I also have training and some experience in talking and demonstrating to camera.

More than a decade of business experience

I ran a workplace health consultancy for a number of years, providing corporate health assessments, educational seminars and talks. Since then I have been running my personal training practice and now I provide online services as well.

Experienced in working with people from a wide range of backgrounds

I’m experienced in working with people from all walks of life so I will happily adapt to any people and situations you throw at me. See ‘my story’ for more information.

Qualified personal trainer with over 10 years experience

It goes without saying that I can professionally demonstrate exercises and poses – including weight training, cardio and yoga etc.

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